In partnership with AMV BBDO, Weber Shandwick, EssenceMediacom and GroupM OOH, we reimagined the out-of-home experience with Whiskas’ latest campaign, Purradise. Designed to celebrate the joy of feline contentment, this activation brought the brand’s ‘Purr More’ platform to life through immersive digital storytelling.

The magic of Purradise begins when cat lovers encountered the campaign’s interactive 3D digital experience at iconic locations like Piccadilly Lights in London. The campaign invited audiences into a vibrant, sensory-filled world featuring six distinct lands, each catering to different feline needs through delicious and nutritious Whiskas meals.

To enhance engagement, pet lovers could participate in an interactive game for a chance to win exclusive prizes, seamlessly blending entertainment with brand activation. This initiative spanned across digital, social media, radio, OOH, PR, and in-store activations, ensuring a multi-channel impact that resonates with pet owners across European markets, including the UK, France, Germany, Italy, and Poland.

By blending immersive digital experiences with high-impact OOH placements, the campaign transformed DOOH into an interactive, emotionally resonant medium. More than just an advertisement, Purradise took audiences on a journey into feline bliss, reinforcing Whiskas as a leader in pet nutrition. At its heart, Purradise captured the pure joy of a cat’s purr, an ultimate sign of feline happiness and the reward for devoted pet parents.