Our platforms and expertise enable brands, agencies and media owners to deliver smarter DIGITAL OUT OF HOME campaigns

Our platforms and expertise enable brands, agencies and media owners to deliver smarter DIGITAL OUT OF HOME campaigns

Heathrow Express

SERVICES

Our core services span five key disciplines:

SMART LINEAR

We really don’t like to see brands using digital OOH screens in the same way as posters. They’re capable of SO much more.

By being smart with how digital OOH content is scheduled or triggered, we can offer brands complete flexibility with unlimited creative versions and copy changes.

This flexibility opens the door to context, something research has proven time and time again will make ads more noticeable and memorable.

DYNAMIC

In a world increasingly powered by data, API’s provide access to a limitless range of real-time information and insights that can really bring ads to life.

Like other digital channels, API’s can be built directly into digital OOH content, both in terms of creative automation and actually displaying live data within the ads themselves.

This can include locational and environmental data such as weather, traffic or travel info, or brand-owned data such as sales, product availability or consumer trend data. Anything at all really!

DIGITAL EXPERIENTIAL

As digital technology continues to grow into retail, leisure and transport infrastructure, so do the opportunities for powerful experiential marketing executions.

We specialise in bridging the gap between experiential marketing and interactive digital technology, fusing together elements of mobile, social and destination-based experiences in ever-evolving ways.

PARTNERSHIPS

We work in direct partnership with several major digital OOH media owners and network providers across multiple markets.

Our media owner / network partnerships include everything from campaign delivery, testing, systems support and development through to white label dynamic builds and bespoke innovation.

Through these relationships, we pride ourselves on true collaboration, trust and a deep understanding of our partners products, networks and capabilities.

ENIGMA LAB

Working at the sharp end of innovation, we’re regularly challenged with finding solutions for ideas that have never been done before.

From building bespoke camera applications through to kicking rugby conversions into giant digital billboards, finding new ways to use technology sits at the heart of Enigma lab.

Ultimately, we’re strong believers in the old saying, “where there’s a will, there’s always a way”.

SERVICES

Our core services span five key disciplines:

SMART LINEAR

We really don’t like to see brands using digital OOH screens in the same way as posters. They’re capable of SO much more.

By being smart with how digital OOH content is scheduled or triggered, we can offer brands complete flexibility with unlimited creative versions and copy changes.

This flexibility opens the door to context, something research has proven time and time again will make ads more noticeable and memorable.

DYNAMIC

In a world increasingly powered by data, API’s provide access to a limitless range of real-time information and insights that can really bring ads to life.

Like other digital channels, API’s can be built directly into digital OOH content, both in terms of creative automation and actually displaying live data within the ads themselves.

This can include locational and environmental data such as weather, traffic or travel info, or brand-owned data such as sales, product availability or consumer trend data. Anything at all really!

DIGITAL EXPERIENTIAL

As digital technology continues to grow into retail, leisure and transport infrastructure, so do the opportunities for powerful experiential marketing executions.

We specialise in bridging the gap between experiential marketing and interactive digital technology, fusing together elements of mobile, social and destination-based experiences in ever-evolving ways.

ENIGMA LAB

Working at the sharp end of innovation, we’re regularly challenged with finding solutions for ideas that have never been done before.

From building bespoke camera applications through to kicking rugby conversions into giant digital billboards, finding new ways to use technology sits at the heart of Enigma lab.

Ultimately, we’re strong believers in the old saying, “where there’s a will, there’s always a way”.

PARTNERSHIPS

We work in direct partnership with several major digital OOH media owners and network providers across multiple markets.

Our media owner / network partnerships include everything from campaign delivery, testing, systems support and development through to white label dynamic builds and bespoke innovation.

Through these relationships, we pride ourselves on true collaboration, trust and a deep understanding of our partners products, networks and capabilities.

Our mission is to unlock the potential of DIGITAL OUT OF HOME through simplification, standardisation and driving cost efficiencies at scale

Our mission is to unlock the potential of DIGITAL OUT OF HOME through simplification, standardisation and driving cost efficiencies at scale

OUR IP

RUSH IS AN INNOVATIVE DOOH CONTENT MANAGEMENT SYSTEM

Offering a fresh and simplified approach for rapid deployment of linear, smart and dynamic content.

Designed to integrate fluidly with media owner networks, RUSH offers advertisers complete flexibility to change their ads at a moments notice. Copy changes can be scheduled based on pre-set triggers (such as time of day / day of week) or initiated ad-hoc, enabling brands to update copy based on breaking news or sports events.

DWELL TIME CHANGES CONSTANTLY, SO WHY SHOULDN’T YOUR CREATIVE

DRIVE enables brands to alternate their roadside digital OOH ads in direct accordance to the speed of traffic past each screen – all in real-time.

Typically, three creative variations will be used, switching in and out to reflect the varying degrees of dwell time each screen is benefitting from.

From short sharp headlines for fast moving traffic, through to lengthier statements when cars are crawling, DRIVE ensures a brands investment in roadside digital OOH is optimised.

ENABLING LIVE DATA TO DETERMINE CREATIVE SELECTION

RUSH+ enables live API’s to inform content selection decisions rather than manual or pre-scheduled copy changes.

This allows advertisers to change copy or products based on defined but unpredictable factors such as weather, sporting or social results, traffic flows or brand owned data such as sales information.

Ideal for brands with multiple products or features, ensuring that their creative is always contextual and relevant.

HELPING NATIONAL CAMPAIGNS TALK TO LOCAL AUDIENCES

LOCATION offers brands a simple route to context by effortlessly adapting a single file to reference the relevant region, city, town, street, retailer or individual Digital OOH screen.

Whether that’s an FMCG ad presenting a nearest retailer, a car brand presenting a nearest dealership, or a brand simply wanting to call out a local neighbourhood. Locational context significantly boosts ad awareness and recall.

Ideal for any point of sale, directional or region specific messaging, Location makes it easy to turn a simple ad into a highly contextual one.

DYNAMIC, DATA-LED CREATIVITY

BESPOKE builds on the Rush delivery platform by integrating API data directly into DOOH content, turning it fully dynamic.

By harnessing live data streams, DOOH content will constantly react to changing elements, ensuring copy and content is truly ‘live’.

So whether an ad is displaying product prices, stock levels, journey times or a creative that simply reacts to the environment around it, integrating live data enables advertisers to deliver a bespoke and hyper-contextual message to consumers.

RUSH IS AN INNOVATIVE DOOH CONTENT MANAGEMENT SYSTEM

Offering a fresh and simplified approach for rapid deployment of linear, smart and dynamic content.

Designed to integrate fluidly with media owner networks, RUSH offers advertisers complete flexibility to change their ads at a moments notice. Copy changes can be scheduled based on pre-set triggers (such as time of day / day of week) or initiated ad-hoc, enabling brands to update copy based on breaking news or sports events.

DWELL TIME CHANGES CONSTANTLY, SO WHY SHOULDN’T YOUR CREATIVE

DRIVE enables brands to alternate their roadside digital OOH ads in direct accordance to the speed of traffic past each screen – all in real-time.

Typically, three creative variations will be used, switching in and out to reflect the varying degrees of dwell time each screen is benefitting from.

From short sharp headlines for fast moving traffic, through to lengthier statements when cars are crawling, DRIVE ensures a brands investment in roadside digital OOH is optimised.

ENABLING LIVE DATA TO DETERMINE CREATIVE SELECTION

RUSH+ enables live API’s to inform content selection decisions rather than manual or pre-scheduled copy changes.

This allows advertisers to change copy or products based on defined but unpredictable factors such as weather, sporting or social results, traffic flows or brand owned data such as sales information.

Ideal for brands with multiple products or features, ensuring that their creative is always contextual and relevant.

HELPING NATIONAL CAMPAIGNS TALK TO LOCAL AUDIENCES

LOCATION offers brands a simple route to context by effortlessly adapting a single file to reference the relevant region, city, town, street, retailer or individual Digital OOH screen.

Whether that’s an FMCG ad presenting a nearest retailer, a car brand presenting a nearest dealership, or a brand simply wanting to call out a local neighbourhood. Locational context significantly boosts ad awareness and recall.

Ideal for any point of sale, directional or region specific messaging, Location makes it easy to turn a simple ad into a highly contextual one.

DYNAMIC, DATA-LED CREATIVITY

BESPOKE builds on the Rush delivery platform by integrating API data directly into DOOH content, turning it fully dynamic.

By harnessing live data streams, DOOH content will constantly react to changing elements, ensuring copy and content is truly ‘live’.

So whether an ad is displaying product prices, stock levels, journey times or a creative that simply reacts to the environment around it, integrating live data enables advertisers to deliver a bespoke and hyper-contextual message to consumers.