Our core services span five key disciplines:
We really don’t like to see brands using digital OOH screens in the same way as posters. They’re capable of SO much more.
By being smart with how digital OOH content is scheduled or triggered, we can offer brands complete flexibility with unlimited creative versions and copy changes.
This flexibility opens the door to context, something research has proven time and time again will make ads more noticeable and memorable.
In a world increasingly powered by data, API’s provide access to a limitless range of real-time information and insights that can really bring ads to life.
Like other digital channels, API’s can be built directly into digital OOH content, both in terms of creative automation and actually displaying live data within the ads themselves.
This can include locational and environmental data such as weather, traffic or travel info, or brand-owned data such as sales, product availability or consumer trend data. Anything at all really!
As digital technology continues to grow into retail, leisure and transport infrastructure, so do the opportunities for powerful experiential marketing executions.
We specialise in bridging the gap between experiential marketing and interactive digital technology, fusing together elements of mobile, social and destination-based experiences in ever-evolving ways.
We work in direct partnership with several major digital OOH media owners and network providers across multiple markets.
Our media owner / network partnerships include everything from campaign delivery, testing, systems support and development through to white label dynamic builds and bespoke innovation.
Through these relationships, we pride ourselves on true collaboration, trust and a deep understanding of our partners products, networks and capabilities.
Working at the sharp end of innovation, we’re regularly challenged with finding solutions for ideas that have never been done before.
From building bespoke camera applications through to kicking rugby conversions into giant digital billboards, finding new ways to use technology sits at the heart of Enigma lab.
Ultimately, we’re strong believers in the old saying, “where there’s a will, there’s always a way”.
Our team blends together many years of broadcast DIGITAL and OUT OF HOME expertise with a growing team of young, creative talent. Together we are blazing our own trail in one of the fastest growing areas of media and communication.