In a global media first, we launched the largest global augmented reality (AR) campaign for  Audible, the leading creator and provider of premium audio storytelling. This innovative initiative, produced in collaboration with production studio DOOH.com, media agencies GroupM OOH and Wavemaker, and creative agency Fold7, marked a significant milestone for both Audible as a brand and our very own WinDOOH technology.

This groundbreaking out-of-home (OOH) campaign reached over 60 million people worldwide. As part of Audible’s first-ever global brand marketing campaign, the campaign aimed to portray how listening to Audible immerses us in extraordinary worlds all while we go about our daily routines.

The heart of this campaign was in our WinDOOH technology. Using 4k all-weather cameras at each location, we captured live images of the view behind each screen. These images created a window illusion that displays the cityscape background on the screen, which then transformed into varying fantastical worlds inspired by popular Audible Original and exclusive titles.

Running for four weeks across the US and Canada and two weeks in the UK, the campaign graced twelve iconic screens in major locations from New York City’s Times Square and Washington DC’s National Harbor to London’s Meridian Steps. 

With the power of WinDOOH, we simulated how the simple act of putting on headphones can spark imagination and transport listeners from their everyday lives into fantastical realms. This was the first time WinDOOH, or ‘mass participation AR,’ was employed on a global scale.

As featured in The Drum.