Live Odds

Live betting odds shown for the first time on DOOH

To help William Hill bring the excitement of betting back to live sports post-lockdown, a UK-wide – and world-first – campaign was created using real time data (live odds) to populate DOOH creative throughout the Euros. Fans were able to see their chances on screens across the UK ahead of each match.

Drawing on the flexibility and capability of DOOH, this campaign used an API provided by William Hill to pull in different odds/bets (which is also used on their mobile app and website) relevant to specific games. The odds were displayed for three hours ahead of each game for the audience travelling to watch, or ready to watch in pubs, across the UK.