Live Odds

Live betting odds shown for the first time on DOOH

To help William Hill bring the excitement of betting back to live sports post-lockdown, a UK-wide – and world-first – real-time DOOH campaign was created using live sports data and betting odds to populate digital advertising creative throughout the Euros.

Drawing on the flexibility and capability of DOOH, this campaign used an API provided by William Hill to pull in different odds/bets (which is also used on their mobile app and website) relevant to specific games. The odds were displayed for three hours ahead of each game for the audience travelling to watch, or ready to watch in pubs, across the UK.

Explore more of our DOOH campaigns.