In collaboration with Tesco, EssenceMediacom UK, WPP Media OOH and ITV, we brought to life a dynamic and dazzling nationwide campaign to celebrate 30 years of the legendary Tesco Clubcard. This multi-format activation spanned a wide range of Bauer Media Outdoor and Global roadside large format digital and D6 screens across the UK, capturing public attention at scale in the lead-up to the Britain’s Got Talent 2025 final.

A standout moment in the campaign was the deployment of dynamic content on the iconic Storm Cromination screen, owned by Bauer Media Outdoor and marking a technical first for the site.  Located just a short walk from the Eventim Apollo, where the show’s grand finale took place, Cromination delivered a powerful and highly visible presence at the heart of the event.

Each evening in the run-up to the final, the screens lit up with a live countdown clock, building anticipation and excitement for the big night. By blending real-time functionality with bold, celebratory visuals, the campaign delivered a high-impact message designed to capture attention and stir emotion.

This spectacular activation shows what is possible when creativity, technology and cultural moments combine in public space. It highlighted the unique power of digital out-of-home to create shared, memorable experiences for audiences across the country.