DOOH.com collaborated with Transport for London (TfL), GroupM OOH, VCCP and Wavemaker UK to deliver the Santander Cycles DOOH campaign, using real-time bike availability data to help Londoners find their nearest cycle hire docking station. With thousands of bikes available for short-term use across the city, the service offers an easy and sustainable way for commuters, residents, and tourists to get around.

The campaign was rolled out on digital six-sheets (D6s) positioned near key docking stations, providing real-time information that refreshed every minute. Each screen displayed the current number of available bikes, the distance to the nearest docking station, and the exact address. The data was presented in beautifully hand-sketched numbers and text, creating a warm, analogue-inspired look for the digital displays.

By combining real-time functionality with crafted design, the campaign turned everyday screens into helpful, hyper-local and valuable tools. It demonstrated how thoughtful use of technology can enhance the experience of navigating and enjoying the city.

Explore more of our DOOH campaigns.