We partnered with GUT LA and WPP Media OOH US to deliver DoorDash’s first international campaign, “Deliver Us to Fútbol”, bringing the FIFA World Cup 2026™ to some of the most iconic DOOH screens in the world.  

The campaign was built around the energy and pace of the tournament, using real-time data to ensure content remained live and relevant across all 104 matches and 39 days of competition. Live scoreboards were integrated into the creative, enabling continuous updates from kick-off through to the final whistle.  

The creative was showcased across high-impact locations including New Tradition’s “The Reef” screen in Downtown LA and multiple premium placements across Times Square, delivering standout visibility in globally recognised environments. In each location, the dynamic creative ensured DoorDash remained connected to the evolving match action.  

In Miami, the campaign extended to the iconic Pivot Miami Barge, a striking waterfront screen positioned in one of the FIFA World Cup 2026™ host cities. The placement delivered a unique, high-attention format that brought live tournament updates directly into a rapidly growing football market.  

By combining programmatic delivery with real-time creative responsiveness, the campaign demonstrated how live data can be used to maintain relevance at scale across multiple markets and formats.  

The use of always-on scoreboard integration ensured consistency across all placements whilst allowing the messaging to evolve in real time alongside the tournament.   

This campaign highlights how DOOH can move beyond scheduled creative to become a live, responsive channel that mirrors the pace of global cultural moments.