This cross-channel campaign demonstrated the effectiveness of amplifying DOOH via social channels. Targeting domestic and international tourists and day trippers visiting The London Eye, guests were encouraged to share pictures of their favourite memories from their day out using the hashtag #EyeLoveLondon. The best of these images were selected and shared on hundreds of screens across 47 stations on the London Underground network, making these visitors famous!

With submissions from 32 countries spanning five continents, the magic of spending time on The London Eye was promoted not only across the globe but also reminded thousands of London commuters of one of the great attractions on their doorstep.