Free Now

Free now

Dynamic Precision


In our innovative campaign with FREE NOW, we harnessed the power of real-time data through their live API. We showcased the waiting time for the nearest available FREE NOW taxi, mirroring the information available on the FREE NOW App. But here’s where the magic happened – we did this with dynamic precision tailored to individual screen locations.

Our creativity here was in our designs, each highlighting different taxi types, from PHVs to Electric vehicles. To make sure no one missed out, we added dynamic location call-outs, connecting each ad to every passerby.