For our FREE NOW DOOH campaign, we harnessed the power of real-time data through the brand's live API to bring accurate taxi waiting times to digital advertising screens. We showcased the waiting time for the nearest available FREE NOW taxi, mirroring the information available on the FREE NOW App. But here’s where the magic happened – we did this with dynamic precision tailored to individual screen locations.

Our creativity here was in our designs, each highlighting different taxi types, from PHVs to Electric vehicles. To make sure no one missed out, we added dynamic location call-outs, connecting each ad to every passerby.

Explore more of our DOOH campaigns.