The Nike Interactive 3D Campaign showcased the power of Digital Out of Home (DOOH) advertising, giving junior fans the opportunity to create personalised trainers through an immersive digital experience. We created a bespoke branded event space inside Westfield London and through the power of the Unity games engine, put control in the hands of Nike junior fans enabling them to generate their own pair of personalised trainers by expressing their interests and individuality. 

The trainers were then brought to life with hyper realistic graphics in glorious real-time 3D CGI, bursting from the big screen in a unique and interactive experience. Through this ultimate mash-up of styles, we celebrated choice and diversity, surfacing the uniqueness in us all!

Explore more of our DOOH campaigns.