DOOH.com partnered with Boots to deliver the Boots Make More Room for Beauty DOOH Campaign, using immersive 3D digital advertising and programmatic screen placements to showcase the brand's expanding beauty range across the UK.

Working alongside EssenceMediacom, The Pharm, GroupM OOH, JCDecaux, Ocean Outdoor and Global, we brought bold and playful 3D creative to high-footfall retail and commuter environments across the UK, combining programmatic precision with a format that’s made to turn heads.

The campaign rolled out programmatically across D6 screens nationwide. It then scaled up a few weeks later with an extended presence across JCDecaux’s M-Vision screens in 20 major malls, alongside large-format sites in prime locations like Manchester Printworks, Nottingham One, Westfield London’s Eat Street, and Canary Wharf.

Boots’ creative ambition was to showcase its ever-expanding beauty range to Gen Z audiences, blending cult favourites with new arrivals in a format that felt fresh, expressive and made for the moment. Our 3D content brought this ambition to life, giving each product its own moment in the spotlight with dimensional visuals designed to engage and excite.

The campaign represents a brilliant collaboration across media and creative, with EssenceMediacom leading media strategy, The Pharm delivering the campaign concept and visuals, and we produced all the 3D assets.

With programmatic delivery, premium sites and standout storytelling, Make More Room for Beauty is a great example of how 3D DOOH can elevate brand messaging in a way that’s both immersive and impactful.

Explore more of our DOOH campaigns.