We’re thrilled to announce that DOOH.com has been recognised in two of Campaign’s 2024 lists, celebrating our groundbreaking work on the Gladiator II and Tesco Summer Roaming campaigns.

Our Gladiator II campaign, which transformed London’s Piccadilly Lights into Roman stone bas relief, was featured in Campaign’s Top Five Media Ideas of 2024. This industry-first collaboration brought together major brands like Samsung, Trainline, TK Maxx, and LEGO to reimagine their ads through the lens of AD 211, demonstrating the power of creativity and technology in DOOH advertising.

Meanwhile, our Tesco Summer Roaming campaign earned a spot in Campaign’s Top Four Digital Innovations of 2024 for its dynamic and contextually relevant execution. The campaign used live flight data at major UK airports to create personalised departure countdowns and tailored messages for each destination, highlighting the benefits of Tesco Mobile’s tariff-free EU roaming with the impactful line: “Unless you’re on Tesco Mobile.”

These accolades are a testament to the collaborative spirit and innovation that drive our work. A huge thank you to our amazing partners—BBH London, EssenceMediacom, GroupM OOH, Wavemaker, Mindshare UK, Starcom, Cheil and Ocean Outdoor—for making these campaigns possible.