29th August 2016 Neil McKenney

Zalando lights up Piccadilly Circus!

This week we launched our latest project with Ocean Outdoor for fashion brand Zalando.

We gave members of the public the chance to show off themselves and their fashion on the iconic ‘Curve’ screen. They were asked to give their most fabulous pose and choose an headline that most suits them. Within less than a minute their image was on screen as part of the Zalando advertising. The member of public was then given a printed photo of their pose along with money off when shopping with Zalando. Using Hero we then sent them their fame moment to them via Twitter.

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