Taking live odds to OOH screens nationwide… 

In this world-first campaign, fans were able to see their chances on screens across the UK ahead of each match.

To help William Hill bring the excitement of betting back to live sports post-lockdown a UK wide campaign was created using real time data (live odds) to populate digital out of home creative throughout the Euros. Fans were able to see their chances on screens across the UK ahead of each match.

Drawing upon the flexibility and capability of digital OOH, this campaign used an API provided by William Hill to pull in different odds/bets (which is also used on their mobile app and website) relevant to specific games. The odds were displayed for 3 hours ahead of each game for the audience travelling to watch, or ready to watch in pubs, across the UK.