The goal was to engage fans, not just visiting match sites, but globally in the buzz surrounding this sporting event. Two of the UK’s largest screens were utilised to provide 600 varied rich TV style graphics as well as twitter streams, with live tweets, vines and periscope broadcasts also included.
Latest team news, player profiles and congratulations banners for winning teams were displayed, as well as fan content, tagged images and periscopes as part of a rich, multi-layered creative execution. Additionally an image of each person’s personal content being displayed at ‘Twickers Towers’ was sent to them, encouraging further sharing and engagement.
Over 48 matches this campaign broke social media engagement records with 214.8 million twitter impressions recorded.