For the 2022 World Cup, we worked with The Sun newspaper to deliver next level real time updates, reactions and results to the public. Ensuring none of the action was missed and the content was as up to date as possible, we had a team member on hand for the duration of the tournament working directly with the newsroom. Seamlessly integrating online media and OOH, this campaign used dynamic updates to bring the latest news to screens across the UK, mirroring the headlines and bylines of The Sun’s World Cup News Page.