Working in partnership with LIDA, who are part of the M&C Saatchi Group, we designed a logic to ensure travellers were provided with live travel comparison information, demonstrating the speed and efficiency of the Stansted Express rail service versus alternative routes in and out of London.
The digital screens are positioned at the baggage reclaim area of Stansted Airport, providing passengers with live journey time comparisons between car, coach and the Stansted Express train service to London Liverpool Street station; all powered by real-time data via multiple API’s.
Stansted Express delivers an average journey time to Liverpool Street of 47 minutes with departures every 15 minutes during the day, and 30 minutes in the early morning and late evening.
Chris Ford, Marketing & Digital Manager at Stansted Express, commented, “We appreciate this part of the journey is a fine balance of excitement and frustration for passengers, particularly as navigating transfer options can be tricky.
“By harnessing different sources of real-time data into one we can provide reliable and digestible information to help customers make informed decisions on how to get to and from central London.”