For this mouth-watering campaign, we put the power of 3D OOH in people’s hands for Subway with Kinetic and Above and Beyond.

We handed DOOH screens to Subway fans via mobile, dynamically controlling the 3D ingredients and allowing them to create their own personalised Subs which, once built on screen, was delivered into their hands by the nearby Subway store. The technology we used enabled us to deliver this world media-first, taking three-dimensional DOOH content to a whole new level; from a passive experience to an interactive one, where audiences were rewarded with a (delicious) tangible result of their interaction with the campaign. 

This campaign resulted in an average engaged dwell time of over eight minutes – highlighting the brilliant power of 3D interactivity.