A media first for Skoda. Bringing together 5 different techniques to put the consumer right inside the new Fabia, which they just designed.
In a stylish experiential space surrounded by iPad’s to design your own Fabia from 90 different variations with a unique combination of augmented reality and Chroma key technology, the customer takes control of the linear Skoda commercial to put themselves Live on-screen as the hero to experience their design right before their eyes. By using feature film CGI in real-time, we’ll build their car around them piece by piece, spatially reality and CGI become one, seamlessly. Dynamically fed data signs off the car with their name and highlights the favourite colour of the day, with a picture of the car sent via social media for all to share and share again.