Working in partnership with Wavemaker and Kinetic Worldwide, we enabled Screwfix’s latest DOOH campaign to call attention by delivering contextual, location-aware ads directing customers to the closest Screwfix store to each screen.
As the UK’s largest multi channel retailer of trade tools, this campaign underlines their slogan ‘here when you need us’, with location aware creative referencing both the distance to nearest store and the store postcode; with tradesmen and their sat-nav’s in mind.
This campaign is a great example of how to use digital OOH properly. Research has proven that contextual, location-aware ads work to boost footfall and sales, making the campaign work much harder and driving greater value as a result.
