This campaign for Papa Johns used our dynamic RUSH+ to trigger different creatives based on both weather conditions and time – adding a new level of context for consumers. 

Using the MET Office API we were able to tailor the play-out at a screen level based on the weather forecasted at that specific postcode. To make the most of lockdown lifting, the promotion also cleverly integrated different messaging at different times of day, and day of week, to promote Papa Johns’ “Delivery Spots”  – where pizzas can be delivered to parks and 1000 outdoor spaces to people ordering via their app.