This media-first activation showcased the power of 3D Digital Out of Home (3DDOOH). We created a bespoke branded event space inside Westfield London and through the power of the Unity games engine, put control in the hands of Nike junior fans enabling them to generate their own pair of personalised trainers by expressing their interests and individuality. 

The trainers were then brought to life with hyperrealistic graphics in glorious real-time 3D CGI, bursting from the big screen in a unique and interactive experience. Through this ultimate mash-up of styles, we celebrated choice and diversity, surfacing the uniqueness in us all!