Powered by our RUSH platform, this clever campaign saw match specific content delivered to screens near stadiums for pre-selected games. Updates began two days before the game as well as on the match day itself, enabling SURE to deliver contextually relevant advertising surrounding the upcoming game based on live data and statistics.

By utilising RUSH’s hyper-reactivity, campaign creative was reactive to things such as live injury updates, team selection as well as other potentially instant data announcements, ensuring ads remain relevant and contextual throughout the campaign duration.