Working with partners Kinetic Worldwide and Wavemaker, we were delighted to produce what was the largest ever location-based dynamic campaign in the UK for Compare the Market.

To promote their Meerkat Meals customer reward programme, digital screens across the UK displayed a fancy-dressed Sergei – Compare the Market’s loveable spokesperson – directing them to the nearest participating restaurant, including the distance to the nearest metre.

Further dynamic functionality saw Sergei’s outfit update each time depending on the specific cuisine on offer, with passers-by spotting him dressed as anything from a pizza to an ice-cream sundae.

Using our proprietary RUSH platform, digital creative was constantly refreshing, displaying participating restaurants unique to each location from a live database, each in order to recommend the most appropriate participating restaurant.