3D DOOH at scale! Maybelline The Falsies Surreal Mascara arrives in glorious 3D to over 280 screens across the UK.

DOOH.com has achieved a new milestone in 3D DOOH, with the first-ever large-scale rollout of content to multiple formats across the UK. While iconic 3D content has previously been reserved for the biggest screens across the world, this campaign features May, a digital cosmetics avatar designed to appeal to a Gen Z and younger Millennial audience. May, whose 3D form was built by DOOH.com, and her Surreal Falsies Mascara burst from the screen in three dimensions, in many different environments, including high streets and shopping malls located near to where May’s mascara could be purchased.

DOOH.com worked closely with media owners to roll out a seamless campaign, featuring the innovative 3D creative running on over 280 screens. The unique and expertly targeted campaign achieved a deeper connection between the Maybelline brand and a diverse audience. 

Andrew Newman, CEO of DOOH.com, commented, “This is the largest 3D campaign, in terms of scale, any market has seen. This is a colossal achievement and one that aligns with our industry commercial principles of reach. 3D DOOH at scale is the next evolutionary step of forced perspective creative and sets a new bar. A massive thank you to the media owners for ensuring the 3D elements were a success on screens of all sizes.”