This feel good campaign for Lucozade Revive ran for a total of four weeks across 1044 D6 screens located outside Asda, Sainsbury’s and Tesco supermarkets around the country. 

For the campaign, the creative location copy integrated seamlessly within the dynamic ad, calling out local shoppers and brightening their day. The colourful creatives – changing for each flavour – were able to play on the personal experience of locality, offering continued brand presence during lockdown.  

Recently, FMCG brands have seen continued success in out-of-home campaigns, proving it a failsafe method to boost brand awareness throughout the pandemic and beyond. According to a report released by JCDecaux/ResearchBods Brand Tracker 2020 early this year, 52% of consumers have tried new FMCG brands since the start of Lockdown 1.

The report also found that two thirds of overall grocery shopping took place in store in 2020, with 98% of FMCG products being purchased in store vs online. Campaigns run by FMCG brands in Q2 and Q3 2020 saw +20% awareness and +18% claimed purchase. 

As restrictions begin to ease, JCDecaux’s sentiment tracker have found that during 2021 consumers will be 4x more likely to do their grocery shopping in store this year vs online, meaning supermarket visits are planned to return to pre-COVID levels. 82% of consumers also want to hear either the same or more from food and drink advertisers.

With spend expected to be up 20% on soft drinks around Easter 2021, dynamic offers FMCG brands the chance to take advantage of an engaged audience through creative and intelligent campaigns, to help strengthen awareness as we move into spring/ summer.