‘Wait Training’ a concept developed by creative agency Grey London, Mediacom, Kinetic and DOOH.com as part of its wider ‘Made to Move®’ campaign for Suntory’s Lucozade Sport, features a bespoke vending bus shelter in Manchester, linked to a purpose built TV studio. The shelter facilitated live fitness sessions with a trainer, motivating unsuspecting members of the public at the bus stop, to join in with the session and be rewarded with a Lucozade Sport Body Fuel or Low Cal.
Reactions from this live activation were completely authentic, which used psychological techniques to break members of the public out of their comfort zones. With over 350 interactions with the public over two days a viral film was produced receiving the following Social Media Interactions:
Facebook – 1.6 million Views
Youtube – 1.5 million Views