This campaign saw DOOH.com work alongside Mindshare and Kinetic Active on behalf of Land Rover to create a visually stunning accompaniment to the vehicle manufacturer’s multi-channel #Hibernot campaign.

It aimed to help customers ‘see winter differently’ by utilising DOOH screens as a window, transforming urban, winter landscapes.

Live cameras fed our CMS, which were then published with Instagram-style filters. The locations of the screens were perfectly in line with the images, creating a realistic window effect with background and display in precise symmetry.

The transformation of bleak, cold images through the filters communicated the message that the winter is better and more beautiful with Land Rover.