Gearing up for summer 2021 – aka the summer of sport – and just in time for the Euros, Ladbrokes are maximising the impact of their promotion with dynamic content. From May onwards, the brand’s digital OOH campaign will be delivered through RUSH CMS, allowing the creative to be managed and updated in real time.

This campaign features live reaction to sporting events, including headlines, squad announcements and results – Ladbrokes will be able to connect with consumers on regional level too, publishing different content by city and country; delivering hyper-targeted messages to fans across the world.