ITV returned to OOH once again to promote reality TV show, Love Island. Using our RUSH reactionary system, we were able to show highlights as the drama unfolded in Casa Amor.  

Through RUSH’s reactivity, we are able to update D6 screens across the country with new copy and creative provided daily throughout the campaign – making sure that nobody missed out on the action from the house. 

This campaign is another great example of how ITV are keeping OOH as a core focus of their marketing following huge success in 2021 and early 2022.