Throughout Ramadan this Uber Eats campaign recognised the different times the sun sets across the UK signalling the end of daily fasting called Iftar. 

The message was adapted not just daily but geographically too with the creative being tailored across the country showing the time the fast could be broken and a selection of traditional, mouth-watering Iftar dishes. 

The sites were carefully selected using Journeys data to ensure the campaign reached the vast Uber Eats audience who celebrate Ramadan each year and reminded them of when to order their Uber Eats deliveries.