In a media first, state-of-the-art screens use face tracking, dynamic content, live and localized data and a bespoke telephony system to bring Dr Hilary Jones ‘Live’ to UK high streets
The Campaign encourages the public to consider making changes to improve health with interactive Out of Home innovation. This is the latest activity in PHE’s multi million pound One You’ campaign. UK bus shelter advertising sites across the country transformed into state-of-the-art digital health stop screens. The screens integrate face tracking technology with dynamic content, live and localised data and a bespoke telephony system, to put Dr Hilary Jones on the high street, appearing to interact directly and in real-time with members of the public. A viral film was created with a surprise visit from Dr Hilary to unsuspecting member of the public in Brighton, which has so far reached over 4 million impressions.