Christmas is a time for people to come together and that’s exactly what this campaign for British Airways at Westfield Stratford set out to do.”

Shoppers gathered at a large screen as a special Christmas surprise was promised; all unaware of what was to come.

Then, a BA1327 plane appeared, travelling on a specially cleared flight path across the shopping centre; emblazoned on its underbelly, a large sprig of mistletoe. Giving the shoppers a reason to look up and kiss, happiness filled the air with a special festive cheer and a story for all to share.

This tightly choreographed surprise was enabled by with a purpose built automated flight tracker system, triggering the bespoke created content on Ocean Outdoor’s​ ​4 dials screen ​as the plane passed overhead.​

Additionally,​ a festive Gospel choir serenaded​ ​ shoppers just as the plane came into view adding to the spectacle on the ground, with the winning ‘kissers’ bagging a pair of business class flights courtesy of British Airways.

Media Agency – Wavemaker

Specialist – Kinetic Dynamic

Production –