How do make everyone who ran the London Marathon famous?

On behalf of their client Abbott, Kinetic and BBH approached DOOH.com to produce a record breaking campaign to publicise 39,000 London Marathon runners names on the One Piccadilly screen as the race happened. Each name was then immortalised via our Hero™ system which takes a picture and then instantly published it via a our purpose built microsite ready to be shared via social media, with amazing results.