4th May 2016 Neil McKenney

Lynx CALM Campaign – Award Winner

Our #BiggerIssues campaign for Lynx CALM won a Drum Marketing Award for ‘Cause Related Marketing Strategy of the Year’ last night.

The country wide campaign pushed the DOOH boundaries to start conversations about male suicide. The campaign was updated every two hours using social media trends to show that people need to talk about male suicide more.

Find out more about male suicide: The Calm Zone