Earlier this year we launched a campaign for LandRover to show Winter differently. Using the tagline #Hibernot they asked us to show Winter differently through Digital Out of Home.
Working with Kinetic and Mindshare we set up cameras in existing DOOH screens throughout the country. The camera turned the screen into a window of the scene behind the screen and applied Instagram style filters so people could see Winter differently.
The second phase of the campaign allowed people to share their #Hibernot moment via Instagram which were then shown on DOOH screens throughout the country.
We’re happy to say this campaign has been shortlisted for two Festival of Marketing Awards
– Multichannel Marketing – Best campaign using four or more media
– Outdoor and Location-based Marketing