Introducing Mia Markin, one of our Production Assistants at DOOH.com. Mia joined us in late 2021 kick starting her career in out of home. She has already become a key member of our team, being promoted to her current position within this short timeframe. 

In light of International Women’s Day 2022, we sat with Mia to find out more about her road into the advertising industry, the positive experiences she has had at the beginning of her career and what she is most excited about going forward.

How did you make the move into OOH?

I studied Photography (with a commercial focus) at University, where I began to feel the pull towards the behind-the-scenes aspects of the outside photography world; I loved the idea that you could be a part of the team who creates these wonderful pieces of work that mean something. Naturally, this progressed into an interest in advertising (particularly in London), and here I am!

How have you found your experience as a woman in the Tech industry? 

So far, I’ve only seen women being supportive and raising each other up; I’m excited to see that continue and develop and for us to really put our mark on the industry.

Do you feel OOH is a good platform for advocation as it is so public facing? 

Absolutely! I feel that you can’t go anywhere without encountering OOH, and so it’s a fantastic tool for advocation, giving context to an issue and spreading the word. If we’ve learnt anything from the past few years, it’s that people are passionate and that they care about what others have to say. It’s a great opportunity to have that OOH space and to be able to send a message to such a big audience.

What are the biggest changes you’d like to see in the OOH industry?

I’d like to see the OOH industry continue to increase customer interaction, and to make adverts more personal to the people looking at them. I think our data-driven campaigns are a fantastic way of doing this, and giving the consumer exactly what they need and when they need it. 

What was the best campaign you have worked on in the past six months? 

Definitely our Facebook Portal Bournemouth campaign! This was my first project, both for the company and since joining the OOH industry, and it was a great opportunity to jump in headfirst. It was so interesting to see the initial concepts and then the planning stages come together to create the final product – I loved the end result! It was so much fun to be a part of, and I’m so grateful that this was my entry into OOH.

What are you most excited about in OOH in 2022?

I’m excited to see the industry continue to grow and adapt to people’s needs – I love that we are at the forefront and are bringing so many new ideas to the table that we can offer our clients, and I’m so pleased that I get to be a part of that!