4th November 2016 Neil McKenney

DOOH Lights Up Eindhoven & Madrid

This week DOOH went international again and provided a dynamic campaign for Lays around the UEFA Champions League. Using their special promotional packs we got football fans to #CheerForYourFavourite.

We projected fans instantly onto The Blob in Eindhoven and the screen in Callao Square in Madrid. Using our Hero system we then shared their Hero moment with them via social media.

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