March For Giants Shortlisted

Our March for Giants campaign with 18 Feet, Popped and Ocean from March 2017 has been shortlisted for The Drum Creative Award in the Outdoor – Billboard Category.

The “March for giants” campaign, which was the first to use digital out-of-home in this way, was an International Winner in the 2016 creative digital competition run by Campaign and Ocean Outdoor.

The virtual herd was created and grown online during March before being released across five giant digital out-of-home screens operated by Ocean. These included Tsim Tsa Tsui in Hong Kong, Times Square in New York, Westfield Stratford City in London, The Media Eyes at Grand Central in Birmingham and the Manchester Printworks.

The march will began in Hong Kong on March 23 before moving to New York and on to London on March 24. It will continue to Birmingham on the following day and end in Manchester on March 26.

Check out our previous blog entry for more information

COOH Awards

With awards season in full swing we’re happy to hear that DOOH.com have been shortlisted for 10 COOH awards this year!

The awards take place on Thursday the 23rd November. A full list of nominations can be found here.

Campaign: Out of Home Campaign
March for Giants

Campaign: Digital Campaign
March for Giants
MyTaxi

Digital: Digital Advert
MyTaxi

Digital: Interactive
Halifax – Thunderbirds

Digital: Use of Live Updates
March for Giants
MyTaxi

Digital: Use of Digital Technologies
MyTaxi

Other: Innovation
March for Giants

Other: Cost Effective
March for Giants

Awards Season Begins

With the Cannes Lions awards a few weeks away the awards season has truly kicked off for 2017.

Last night DOOH was lucky enough to win two silver Creative Circle Awards for ‘Digital Poster’ & ‘Innovative Use of OOH’ for our #Tournamental campaign from last year with Kinetic and Pulse Creative.

We’ve also been nominated for the Outdoor Media Awards which take place on the 29th June. We’re nominated for:
The Innovation Award for:
Health Stop, One You, Public Health England – MEC / Clear Channel UK / DOOH.com
The Sun Tournamental, News UK – Pulse Creative / DOOH.com / Kinetic
The Creativity Award for:
Health Stop, One You, Public Health England – MEC / Clear Channel UK / DOOH.com
The Data Award for:
The Sun Tournamental, News UK – Pulse Creative / DOOH.com / Kinetic

COOH Awards

Last night DOOH.com attended the COOH Awards and won an amazing 8 awards and 4 Commendations. We won awards for our PHE – Health Stop, Lynx CALM – BIGGERISSUES, Land Rover – Hibernot and The Sun – Tournamental which also won the Grand Prix award!

It was a great night with our friends and colleagues from Pulse, Kinetic, Clear Channel and MEC.

PHE – Digital Health Stops
Agency: Clear Channel UK, DOOH.COM, MEC UK
Digital: Interactive
Digital: Use of Digital Technology
Commendation – Campaign: Out of Home Campaign

Lynx CALM – #BIGGERISSUES
Agency: DOOH.COM, Kinetic WorldWide UK, TMW Unlimited, Mindshare
Campaign: Digital Campaign
Campaign: Integrated Campaign

The Sun – #Tournamental
Agency: Pulse Creative, Kinetic Active and DOOH.com
Grand Prix
Campaign: Out of Home Campaign
Digital: Digital Advert
Innovation
Commendation – Campaign: Digital Campaign
Commendation – Digital: Use of Live Updates

Land Rover – #Hibernot
Agency: Kinetic WorldWide UK, Mindshare UK, DOOH.COM
Commendation – Digital: Use of Digital Technologies

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Photo Credit: The Drum/COOH Awards

COOH Awards Shortlist

DOOH.com is proud to be shortlisted for a massive 18 COOH Awards this year. The COOH Awards take place on the 23rd of November.

We are shortlisted for 5 of our campaigns from 2015/16;

Land Rover – Hibernot – Kinetic and Mindshare

Twitter & England 2015 – Rugby World Cup – Twickenham Towers – Curb Media and Icon

Public Health England – One You – Clear Channel and MEC

Lynx C.A.L.M – #BiggerIssues – Kinetic, TMW Unlimited and Mindshare

The Sun – #Tournamental – Pulse Creative, Kinetic and Mindshare

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Nominated!

Our Lynx CALM #BiggerIssues campaign with TMW, Kinetic, Mindshare and W Communications has been nominated for a massive 6 Dream awards!

Earlier this year the campaign won a silver Cannes Lions.

The campaign highlight male suicide on digital out of home across the country with amazing results!

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Shortlisted!

In the last week two of our campaigns have been shortlisted for awards.

Our multi award winning Heathrow Express Comparison Generator has been shortlisted for a ‘Marketing New Thinking Award‘ in the Data Creativity Category.

Our campaign for Public Health England with Clear Channel and MEC has been shortlisted for a ‘Media Week Award‘ for Media Innovation.

LandRover #Hibernot Shortlisted for Two Festival of Media Awards

Earlier this year we launched a campaign for LandRover to show Winter differently. Using the tagline #Hibernot they asked us to show Winter differently through Digital Out of Home.

Working with Kinetic and Mindshare we set up cameras in existing DOOH screens throughout the country. The camera turned the screen into a window of the scene behind the screen and applied Instagram style filters so people could see Winter differently.

The second phase of the campaign allowed people to share their #Hibernot moment via Instagram which were then shown on DOOH screens throughout the country.

We’re happy to say this campaign has been shortlisted for two Festival of Marketing Awards
– Multichannel Marketing – Best campaign using four or more media
– Outdoor and Location-based Marketing

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#biggerissues wins a Cannes Lion – SILVER

The #BiggerIssues campaign for CALM and Lynx we worked on with TMW, Kinetic, Mindshare and W Communications won a Silver at Cannes Lions this week.

Everyone involved is extremely proud to have been part of such an amazing campaign with a message that is so important.

The #BiggerIssues campaign was launched to highlight male suicide. Every 2 hours a man ends their life. The campaign highlighted this on DOOH by updating headlines every two hours to reflect what was trending on social media and the fact that more people were talking about that rather than male suicide. The campaign went on to be talked about in Parliament and even got the attention of Prince William recently.

#BiggerIssues is an award winner (again)!

We are incredibly proud to have won a Brand Republic Award for Social Strategy for the Lynx CALM #Biggerissues campaign.

The campaign highlighted that a man kills himself every two hours. Lynx and CALM highlighted this by showing social media trending stories on DOOH across the UK and the fact that those stories were being talked about more than suicide. The campaign ran for two weeks and was updated regionally every two hours.

Special thanks to Lynx, CALM, Kinetic, TMW and Mindshare who we worked with to make this campaign a huge success.

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Brent Cross

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