DOOH.com are thrilled to have been recognised with the Brand Fame award at Clear Channel’s Outdoor Media 2019 event for their work with Kinetic and Wavemaker on Huawei’s P20/Mate 20 campaign. The award was given for the high-impact, multi-format “2018 OOH” campaign, that surrounded the launch of two new Huawei devices.
DOOH.com were able to utilise their innovative RUSH platform to swap in multiple creatives, on both large and small formats, in real-time and in line with Huawei’s launch strategy. This was particularly useful over the 2018 festive period, adding another level to the reach of holiday marketing. However, what ultimately set this campaign apart was the logic used that enabled to logos of retailers who were selling the product to be dynamically pulled onto screens situated within 500m of the retail space.