receives seven nominations in Drum OOH Awards 2022 shortlist

The shortlist for The Drum Out of Home Awards 2022 is here and have been nominated seven times across a range of categories. The breadth of campaigns featured all highlight different facets of dynamic capability and ultimately attest to the power of Digital Out of Home to connect people in a truly authentic way.

The Drum Awards for OOH advertising celebrate the campaigns, people and companies driving innovation, creativity and excellence around the world. We’re thrilled to have some of this year’s strongest and most groundbreaking work recognised. 


Bournemouth Takeover for Meta’s Portal 

Our campaign with Kinetic, AMV BBDO and Mindshare for Meta has been shortlisted in the ‘Innovation in OOH’ and ‘Experiential/ Ambient/ Installation’ categories. This campaign focused on creating meaningful connections and sharing something real through integrating technology from OOH and Portal, Meta’s video calling device. According to YouGov, over 1.5 million grandparents in the UK only see their grandchildren twice a year. So we headed to Bournemouth, the grandparent capital of the UK, where 72% of residents are grandparents – seizing the opportunity to demonstrate how Portal can change that by allowing these two generations to share real moments. We flooded the streets with dozens of personalised messages in which real grandchildren invited their grandparents to spend more quality time together with Portal. We also picked iconic locations – running an activation in the main shopping arcade, where D6 screens came alive with timely messages from grandchildren to their grandparents passing by the screen, and showing up at the busiest part of the seafront in Bournemouth. Here we took over a quintessential beach hut to surprise grandparents with a live Portal call from their family – to create a real, unforgettable and spontaneous moment. As the only ad-channel that can have a two-way video conversation with the audience, DOOH was used to help deliver this campaign. The innovation came through the creative use of the OOH canvas. We were able to take over Bournemouth through Digital OOH and experiential activity – pushing the boundaries of what’s possible to deliver a truly authentic campaign.


Subway TigerPig 

TigerPig for Subway UK is nominated for both ‘Interactive’ and ‘Best Use of AR’. 

This campaign with Kinetic, MediaCom Edinburgh and Above Agency, celebrated the TigerPig – a festive favourite Pig-in-Blanket sub. For maximum impact, we needed an idea that could cut through the festive clutter; an idea we could bring to life in the digital and physical environments that the 18-34 Subway audience spent their time…Working with TikTok, we had dance crew Diversity choreograph a unique TigerPig dance. We then took this HashTag Challenge into the real world and into the metaverse with a TigerPig avatar to bring #TigerPigDance to our audience. A bespoke retro arcade ‘Dance Game’ was back engineered; enabling the public to score points with every step – competing against Diversity TigerPig avatars on screen. The JustDance game toured UK shopping centres reaching 40,000 visitors and the hashtag challenge went viral – reaching 14.6 million on TikTok. 


Tesco Christmas 

Tesco Christmas is shortlisted in ‘Best National Campaign’ with Kinetic, MediaCom and BBH Blacksheep.  

This campaign was contextual targeting at its finest – tapping into time, date, location, mood and mindset. Christmas 2021 was set to be big for many families keen to reconnect with loved ones and celebrate in their traditional way. Tesco set out to create a joyful Christmas for all – providing everything a family needs to help them celebrate during the festive period. Achieving this on a national level was a huge task, with families celebrating in different ways depending upon their traditions, backgrounds and circumstances. So, we helped Tesco create its most customised Christmas to date through a smart, data-led OOH activation. Not only did it deliver reach to the entire nation, but media placement and messaging were tailor-made for each of its family audiences at each stage of their Christmas food purchase journey. 


Tesco ‘Together this Ramadan’

Another Tesco campaign that made the shortlist is ‘Together this Ramadan’, which is nominated in ‘Best Use of Digital Technologies’ with Kinetic, MediaComUK, BBH Blacksheep and Unmistakables.

Ramadan is one of the biggest festivals for the Muslim community. Within the UK, over 4 million Muslims observe and celebrate throughout the month. However, the festival is often misrepresented or largely absent in British media. Serving customers and communities a little better every day is fundamental to Tesco’s business strategy and purpose. And with the Muslim community often feeling misunderstood or unheard, Tesco set out to change this. Ramadan was the most important moment to do this – to celebrate and support the Muslim community, while educating and raising awareness amongst non-Muslims. Smart data via Kinetic Journeys/ONS was used to precision-plan sites that were east-facing and within key Muslim hotspot areas, carefully avoiding stores and venues that sold alcohol. The creative message worked in perfect harmony with the media placement using the latest day-and-night digital technology to display a fasting and non-fasting message. The accuracy of this was crucial to ensuring UK Muslims were not encouraged to break fast early, so the digital technology activated each site at the specific and changing time of sunset for each individual location. Prior to sunset the message displayed empty plates, with the plates filling up at sunset with a supporting message.  


ITV Trigger Point 

ITV’s Trigger Point also made the ‘Best Use of Digital Technologies’ category with Kinetic, Essence Global, ITV Creative and Pixel Artworks.

With this campaign we launched their new crime thriller series, Trigger Point, with the aim of becoming ITV’s most watched and talked about Drama of the year. With a campaign focused on building excitement and tension using relevant dynamic creative, OOH was able to deliver explosive results. Mirroring the bomb squad tension and excitement of the drama, we wanted to create a real sense of suspense in the form of a real-time dynamic countdown. We were able to do this in spectacular style too; running on air, in all wider comms, OOH and most dramatically in a projection on London’s County Hall.   

Andrew Newman, CEO, “It has been a strong year in the evolution of dynamic campaigns, we have elevated content in new ways to make it work smarter and harder for our audiences; creating both active participation in one-off bespoke activations and reaching the public at scale with nationwide campaigns. It’s great to see that those campaigns on the shortlist truly capture the ability of OOH to connect people in an authentic way – offering the public something that no other ad channel can.”

Kinetic & partners with Times Radio to broadcast breaking news as it airs using digital OOH

Leading Out of Home specialist, Kinetic & has partnered with Times Radio to launch its latest data-driven campaign. Using Kinetic’s global programmatic OOH platform ‘Sightline’, the campaign targets audiences interested in news and current affairs at the most relevant moments with messages reacting to the biggest breaking news stories.

In conjunction with mSix&Partners, Times Radio are able to programmatically activate campaigns on digital 48 sheets in key cities across the UK – going live within 8 hours of the news happening – marking a huge advancement from classic OOH lead times.

Kinetic and Times Radio have run multiple campaign bursts over the past few months, with the most recent featuring the vote of confidence in Prime Minister, Boris Johnson, in which ads went live the same day. Previous bursts include a campaign surrounding the breaking Partygate / Sue Gray report story that engulfed the nation, along with ads relating to the local elections earlier in May.

Using programmatic Out of Home and dynamic creative, Kinetic’s capabilities enable the publisher to spark debate and get in front of key audiences at the critical moment when breaking news hits the airwaves. By projecting highly adaptive creative in response to real-world events, Times Radio is able to demonstrate that they are at the forefront of debate and analysis on the most important and topical news stories to date.

Kinetic’s expert team was also able to help Times Radio navigate regulation and legislation flexibly in terms of creative output. This included alcoholic drinks being present in the Partygate photographs, which could have been in violation of alcohol advertising regulations.

Alys Donnelly, Head of Programmatic, Kinetic said: “It’s great to be able to show the true extent of OOH’s abilities for a brand that absolutely relies on demonstrating its ability to keep on top of consumer interest and breaking news. We’re proud to once again prove that Kinetic is ahead of the pack in data-driven programmatic DOOH advertising, and hope this serves as a case study for brands who are yet to see the tremendous steps our medium has taken in its ability to adaptively reach consumers with the right ads, at the right time.”

Louise Agran, Marketing Director for Times Radio said: “To show people that Times Radio is the live news station from The Times, we were looking for ways to be reactive to the news agenda. We were delighted to find this solution which allows us to be creative, responsible and flexible.”

Kickstarting a career in OOH - Introducing Mia Markin, Production Assistant

Introducing Mia Markin, one of our Production Assistants at Mia joined us in late 2021 kick starting her career in out of home. She has already become a key member of our team, being promoted to her current position within this short timeframe. 

In light of International Women’s Day 2022, we sat with Mia to find out more about her road into the advertising industry, the positive experiences she has had at the beginning of her career and what she is most excited about going forward.


How did you make the move into OOH?

I studied Photography (with a commercial focus) at University, where I began to feel the pull towards the behind-the-scenes aspects of the outside photography world; I loved the idea that you could be a part of the team who creates these wonderful pieces of work that mean something. Naturally, this progressed into an interest in advertising (particularly in London), and here I am!


How have you found your experience as a woman in the Tech industry? 

So far, I’ve only seen women being supportive and raising each other up; I’m excited to see that continue and develop and for us to really put our mark on the industry.


Do you feel OOH is a good platform for advocation as it is so public facing? 

Absolutely! I feel that you can’t go anywhere without encountering OOH, and so it’s a fantastic tool for advocation, giving context to an issue and spreading the word. If we’ve learnt anything from the past few years, it’s that people are passionate and that they care about what others have to say. It’s a great opportunity to have that OOH space and to be able to send a message to such a big audience.


What are the biggest changes you’d like to see in the OOH industry?

I’d like to see the OOH industry continue to increase customer interaction, and to make adverts more personal to the people looking at them. I think our data-driven campaigns are a fantastic way of doing this, and giving the consumer exactly what they need and when they need it. 


What was the best campaign you have worked on in the past six months? 

Definitely our Facebook Portal Bournemouth campaign! This was my first project, both for the company and since joining the OOH industry, and it was a great opportunity to jump in headfirst. It was so interesting to see the initial concepts and then the planning stages come together to create the final product – I loved the end result! It was so much fun to be a part of, and I’m so grateful that this was my entry into OOH.


What are you most excited about in OOH in 2022?

I’m excited to see the industry continue to grow and adapt to people’s needs – I love that we are at the forefront and are bringing so many new ideas to the table that we can offer our clients, and I’m so pleased that I get to be a part of that!

Facebook Portal: Creating Family Connections Through OOH

Built on the insight that 70% of Bournemouth’s residents are grandparents, with many only seeing their grandchildren twice a year, this campaign looked to connect resident grandparents with their grandchildren wherever they are in the UK – highlighting how Facebook’s Portal devices can combat isolation and loneliness.  


Harnessing the power of personalisation that dynamic OOH offers, this unique campaign used a rich portfolio of digital OOH assets to improve familiarity and raise awareness of Portal from Facebook among all the residents of Bournemouth.


A specially-modified screen in the town centre built exclusively for this campaign allowed people to call their loved ones directly using Portal. Using the real-time capabilities of dynamic video, calls were able to be cut, edited and broadcast across Bournemouth to showcase both the ease of using the product, and also the emotional connections that have been made.


In a touching moment captured as part of the campaign, one grandchild surprised a lucky resident grandparent live on a specially built DOOH screen in the town’s main shopping parade. 


Alongside the OOH campaign to accelerate the activation a bespoke area was built on the famous seafront, with domes to host grandparents where they were served afternoon tea alongside a beach hut which created an intimate space for grandparents to use the portal device. During the two day filming event, the beach hut activation had 45 participants – generating unique content and connecting more families as part of the campaign.  


As well as being broadcast on small screens to audiences across the famous seaside resort, the experiences created will be supported by a national multi-channel campaign running on OOH, TV, Cinema and digital channels into 2022.

With: Kinetic, Mindshare, AMV BBDO



We now recognise that dynamic OOH offers brands a unique platform for delivering targeted messaging, at scale, directly into the hearts of communities: Introducing Patrick Wall

“We now recognise that dynamic OOH offers brands a unique platform for delivering targeted messaging, at scale, directly into the hearts of communities.”


Introducing Patrick Wall, Creative Technology Director at, who has been working in OOH for the past ten years – witnessing it evolve across the decade. During this evolution, Patrick has pioneered new technologies that push the boundaries of dynamic digital and showcase all it can offer both brand and audience. 


As we head into 2022, we sat down with Patrick to find out more about his career so far, and how he feels creative technology has changed the landscape of the OOH space throughout the past year. 


Career with so far… 

When we started DOOH, there were no off-the-shelf OOH boilerplates or templates. We couldn’t dip into a library of assets and come out with a cookie-cutter solution for every new OOH brief. Trial and error forced us into a cycle of iterative development, and increasingly robust quality assurance tests, until our workflows coalesced into clearly defined products and services which allowed our clients to consign the pain of OOH campaign delivery to the past and focus their energy on new ways to engage customers.


Over the past ten years, what do you feel have been the most significant changes/ developments in the OOH Industry? The 90’s dot-com-boom was such an exciting time, full of crazy ideas, innovation and risk taking. The OOH industry felt similarly vibrant ten years ago. We felt like pioneers on the edge of a wild and mysterious frontier where every campaign presented an opportunity to push the boundaries of what was technically and creatively possible. It seemed like every campaign included a disruptive experiential special build, and everything was a world’s first. But, like the internet, OOH had to grow up fast. Gobsmacking the public only takes you so far. We now recognise that dynamic OOH offers brands a unique platform for delivering targeted messaging, at scale, directly into the hearts of communities. has developed a suite of successful products that allow brands to reach their customers in increasingly targeted ways. And as the hardware improves, so do the creative possibilities.


From the Creative Technology perspective, what are the key differences you have seen in campaigns as a result of the past year (the pandemic’s impact etc.)?

I think that the pandemic afforded the OOH a unique opportunity to take ownership of being outside. As we adjusted to a new world of self-isolation, it was the humble out of home screen that welcomed the public back to the hustle and bustle of being outside again. As a result, we have seen a massive increase of location aware campaigns that cross reference stock, inventory, buying trends and social media engagement in a hyperlocal context; while this presents unique challenges, from a technology point of view, the opportunities to shine creatively have never been greater.


The pandemic highlighted/ cemented the importance of location in OOH, do you feel location has really come into its own? How so? 

The importance of location is all about creating a sense of place. A location can be represented with a set of coordinates but in order to become a place we need to add an engaged audience. A simple location call out on a roadside D6, which invites the viewer to visit a nearby restaurant or shop, not only informs the viewer but engenders a greater sense of place within the wider community, not just for the brand, but for the screen too.


What has been your most favourite campaign you have worked on to date?

The award winning Amnesty International Departure Board which drew attention to the plight of the thousands of people around the world who are abused, imprisoned and tortured by their own governments, simply for expressing their views.


And more recently, I enjoyed working on the successful #MyHeroes campaign during the pandemic. I’m not sure I ever worked on a campaign which galvanized not only but the entire OOH industry in such a positive way. Not only did we put social media messages of support along key workers’ commuter routes but we helped keep OOH in the public eye during such a frightening time.


What has been your favourite campaign of the past six months? (this could be one you didn’t personally work on)

We helped create an experiential event for Subway’s launch of their new TigerPig sub recently. It combined dance-based game mechanics on a large format OOH screen with real-time leaderboard updates and a visit from the dance troupe Diversity! To see kids, having such a blast, dancing themselves into a frenzy in-front of a massive OOH screen reminded me of why I love OOH.     


What do you think we will see from the industry over the next six months?

I think location / place will become much more important to brands in the future. The post-covid new norm appears to be recalibrating our relationship with the outside world. We are already seeing an increase in campaigns calling out distance to stores and, as network speeds and data-rates improve, there is no limit to what we can put on screens. In the last six months we have built campaigns with live betting odds from high-street bookmakers, live product feeds and flight prices from major airlines and real-time in-store product feeds from more than one high-street supermarket. OOH is a medium which excels in putting together customer, location, brand and context. Personally I can’t wait to see how the industry will continue to reach its full potential in 2022.

ITV and Kinetic, in conjunction with Essence, and Pixel Artworks have launched new drama Trigger Point

ITV and Kinetic, in conjunction with Essence, and Pixel Artworks have launched new drama Trigger Point with a striking out of home spectacular that treated Londoners to a jaw-dropping countdown projected onto County Hall (pictured). Following a live countdown running across multiple digital OOH sites over the weekend, this high impact execution finished the countdown to the start of the highly anticipated new drama in style.


Starring Vicky McClure and Adrian Lester, the drama focusses on the adrenalin-filled world of bomb disposal teams and is produced by Jed Mercurio, known for his work on Bodyguard and Line of Duty.


ITV Creative have worked with Kinetic and Pixel Artworks on the live countdown timer on County Hall (pictured) which ran until 9pm Sunday evening when the drama went live. Once the countdown hit 9pm, a QR code could be scanned to watch Trigger Point on ITV Hub.


The spectacular execution at County Hall is supported by dynamic digital 6-sheets and digital billboards nationally. With content delivered by, these sites displayed a live three day-long countdown (starting Friday) until the drama’s debut.


Tony Pipes, Executive Creative Director, ITV Creative, commented “To mirror the bomb squad tension and excitement that the drama portrays, we wanted to create a real sense of suspense in the form of a real-time dynamic countdown. This will run on air, in all our comms, OOH and most dramatically in our Southbank projection. The real-time, dynamic nature is designed to give our audience a real sense of FOMO and event TV that this show truly deserves.”


Shahin Ejtehadi, Account Director, Kinetic said “It’s fantastic to see out of home deliver creativity at this kind of scale with a campaign that really captures the tension and excitement of this brilliant new drama. With a spectacular countdown taking place in central London, supported by digital 6-sheets and billboards right across the country this campaign, like Trigger Point, it’s absolutely unmissable.”


Patrick Wall, Creative Technology Director, said “This explosive new ITV series needed to be launched with a bang and dynamic was the perfect format to do just this – offering maximum impact. We really enjoyed creating the anticipation of this campaign through the immediacy of digital out-of-home, integrating the countdown clock into the TV creative. It was great to see the excitement for the release of Trigger Point built around the projection on County Hall and D6’s nationwide.”


Making the most of the possibilities and creativity Out of Home has to offer: introducing Greg Nikitas

Introducing Greg Nikitas, Development Engineer at Greg joined back in 2019, making the move into the industry after a long career in software development for the corporate sector. We’ve loved seeing Greg take on new challenges with the creativity and freedom the OOH industry has to offer. 

As Summer 2021 continues to be the Summer of OOH, with brands taking dynamic capabilities to a whole new level, we caught up with Greg on his journey so far and his favourite campaigns of the year. 

Career with… 

Working for has personally been a blessing and I truly feel valued as part of what is really a work family – this past year bringing us closer together – who would have thought a video call could do that? Every new campaign is an invitation to wow the client and push the boundaries of Out of Home and I’ve loved working on every campaign and project put in front of us – nothing is ever done solo – it’s the collaboration that makes it all the more worth it!

What made you decide to move into the OOH industry?

Moving to has been so refreshing as it is a company within the OOH industry rid of all the unnecessary red tape you might typically find in a corporate environment. This has allowed us to prototype custom builds which make use of machine learning, real time dynamic content and integration with data feeds that other industries would take an age to take advantage of. This is what I love about the creative side of OOH!

What are the key differences you have seen in campaigns as a result of the past year?

Many more clients are moving to campaigns that integrate with external data to improve the effectiveness of the message being put across, as they can clearly see the advantage this has. Additionally, where previously some clients might have been unsure whether to run an ad campaign due to the knock taken in the height of Covid – now we see they can’t wait to go live as they see how important it is to get the edge over their competitors – and something like our RUSH product has been extremely successful in getting them there.

Best campaign you have worked on in the past six months?

This definitely has to be our campaign with William Hill where we have been advertising sport betting odds in real time on Out Of Home screens on the roadside screens – and in pubs!

From Production Assistant to Junior Producer -  Introducing Leoni Lessmann 

Introducing Leoni Lessmann– an influential member of the team, this week Leoni was promoted to Junior Producer. Not only this Leoni has also recently been accepted as one of 350 mentees in the Bloom Network – a strong and empowering community for women in communications at all stages of their career.

In a year that has shaped our industry more than any before, we caught up with Leoni to get her thoughts on the lessons learned from the pandemic, the stand out campaigns and the biggest changes she’d like to see in OOH going forward. 

What did the pandemic teach you about the OOH industry?

That it has an audience no matter the circumstances. Someone will always have eyes on your ads and by paying attention to who those eyes belong to, you can really make a difference (e.g. with the #MyHeroes campaign, which celebrated key workers during the first lockdown in the UK and Ireland).

What was the best campaign you worked on in 2020?

#MyHeroes was 100% my favourite campaign. It felt like it had a true impact and brought together so many people across the whole OOH industry, which was truly uplifting during a time that was difficult for everyone.

What are the biggest changes you’d like to see in the OOH industry?

More diversity. I believe it’s so important to bring together a wide range of voices from all kinds of backgrounds to create and deliver campaigns that really reflect the world we live in and speak to the audiences we are trying to reach. The OOH industry works across an incredible range of clients and is so forward facing, which in my opinion makes the need for diversity even greater.

What are you most excited about in OOH in 2021?

Brands becoming more confident with dynamic out-of-home campaigns. In recent months more and more campaigns have really been making use of all the possibilities dynamic files have to offer..It’s often still an untapped resource, so it’s great to see that this is changing.

Are there any campaigns you are currently working on that stand out?

As much as I enjoy the more bespoke and experiential campaigns, I do also really like the simpler work we do. We recently went live with a campaign for Nationwide Community Boards that I was leading on, which called out the location of each screen in relation to charities that Nationwide are working with. I worked on this during a really busy couple of weeks, so it could’ve easily been a stressful time for everyone involved, but instead it was a very pleasant collaboration between our teams and the client and a very smooth experience overall!

Neil McKenney, CCO, 

“I’m thrilled to see Leoni progress into this role. Leoni has more than proved herself to be a vital member of the Production Team and in general and we can’t wait to see her grow and excel even further this year.”  

The UK & Ireland public take gold at this year’s Media Week Awards

In a year of many firsts, a campaign whose client was the people of the UK and the Republic of Ireland has taken gold at the Campaign Media Week Awards. Like many industry awards this year, Campaign introduced four special categories to recognise the work of the commercial media industry in response to the coronavirus crisis. 

Up against the BBC and Channel 4, #MyHeroes won gold in the Covid-19: Media Collaboration award, an exceptionally fitting title as this was a campaign owned by the entire OOH industry. We worked with Kinetic UK and Kinetic Ireland, collaborating with Media Owners across the two countries, to bring this campaign to life. 

#MyHeroes ran throughout lockdown with the support of fourteen media owners. Across the UK and Ireland, these included: Adtower, Alight Media, Boomerang Media, BlowUP Media, Clear Channel UK, Clear Channel Ireland, Hi! Street Digital Media, JCDecaux, Micromedia, MJ Flood Digital, Ocean Outdoor, Open Media, Orb Screen and Wide Eye.

The purpose of the campaign was to highlight those everyday heroes in our lives. Together and overnight we changed our industry from an advertising channel into a targeted broadcast channel for good, so we could share messages of love and gratitude to the 14.5 million key workers who were out of their homes keeping us safe. We handed OOH to the public and brands; giving them control by calling for tweets, using #MyHeroes, nominating these heroes with their unique stories. These were published and we closed the social media loop with an image of the tweet on OOH replied back to the person who tweeted. The campaign was live for eight weeks on 1292 sites. #MyHeroes had a tangible effect on people's lives; it authentically connected loved ones that couldn’t be together during an immensely difficult time. 

Andrew Newman, CEO, “This win really was for the people that inspired the campaign. MyHeroes was a way of showing our profound appreciation for the key workers across the UK and Ireland who kept us safe during lockdown. As an industry we came together, at a time when we were unable to be in our workplaces continuing business as normal, we showed what true collaboration can achieve - connecting not only the public with their heroes, but with each other in order to send this hugely important message.”

Check out Campaign for more information

Unique “Dedication to Dad” activation raises awareness for Prostate Cancer UK on OOH screens across the country

To celebrate Father’s Day this year (21st June) we worked on an incredible campaign with our friends at Clear Channel, helping to dynamically deliver dedications to dads on OOH screens across the UK, in order to shine a spotlight on the amazing charity – Prostate Cancer UK. 



In the week leading up to Father’s Day, Prostate Cancer UK created a unique online space for the public to write their dedications and tributes to dads and father figures. Supporters then had a chance for those messages to be broadcast on Clear Channel screens across London, Liverpool and Glasgow – spectacularly showcasing their personal, poignant and powerful words.



We were on hand to help deliver that content to screens – as dedications were made using our RUSH platform – highlighting what makes dads great, what we love about them and what we miss when they are lost too soon to prostate cancer; ultimately raising awareness of the groundbreaking work that Prostate Cancer UK do to give more dads the chance of more Father’s Days. 



Andrew Phipps-Newman, CEO of “This is a phenomenal campaign. “Dedication to Dad” comes at a vital time for Men’s Health. It was a privilege to be involved – bringing awareness and delivering wonderful messages on screens across the country. This campaign is very close to my heart as my father was recently diagnosed with prostate cancer. The best news to come out of lockdown, was that he was at a low grade risk and was able to be treated with pills – meaning he didn’t have to leave isolation. The importance of early prognosis cannot be underestimated and this campaign is a powerful way to share that message.”