And The Winner Is…

On Thursday The Drum’s Creative Out Of Home Awards took place at the Emirates Stadium, London. were in attendance for some for our recent work that had been shortlisted. We were awarded two awards and 3 commendations during the ceremony.

Other: Cost Effective
March for Giants

Digital: Use of Digital Technologies

High Commended:
Campaign: Digital Campaign
March for Giants

Digital: Use of Live Updates
March for Giants

Other: Innovation
March for Giants

Andrew Phipps Newman, CEO said: “The awards tonight for me, have effectively been a celebration for the whole industry. It celebrated innovation, creativity and the ability to advertise across different channels with true effectiveness. Not just in the UK, but worldwide.

“Not one particular company or agency just won, everyone was celebrating. This award ceremony was for the industry.”

Read more about the awards on The Drum.

March For Giants Shortlisted

Our March for Giants campaign with 18 Feet, Popped and Ocean from March 2017 has been shortlisted for The Drum Creative Award in the Outdoor – Billboard Category.

The “March for giants” campaign, which was the first to use digital out-of-home in this way, was an International Winner in the 2016 creative digital competition run by Campaign and Ocean Outdoor.

The virtual herd was created and grown online during March before being released across five giant digital out-of-home screens operated by Ocean. These included Tsim Tsa Tsui in Hong Kong, Times Square in New York, Westfield Stratford City in London, The Media Eyes at Grand Central in Birmingham and the Manchester Printworks.

The march will began in Hong Kong on March 23 before moving to New York and on to London on March 24. It will continue to Birmingham on the following day and end in Manchester on March 26.

Check out our previous blog entry for more information