Weather reactive DOOH for BMW Mini goes topless

BMW Mini, in its first Digital Out Of Home (DOOH) activation, launches this May with weather reactive triggers to promote the Mini Cooper Black and Convertible Editions. The campaign runs on multiple media owner networks nationwide from 22nd May for two weeks.

Utilising DOOH.com’s Context system, weather reactive copy promoting different editions of the Mini Cooper are displayed on individual DOOH screens depending on the likelihood of the customer to have the roof of their car down. Warm, dry weather publishes the Mini Cooper Convertible Edition with other conditions showing the Black Edition creative.

The DOOH activity was conceived by MEC, and the execution was a collaborative effort between client agencies Kinetic Active, Brooklyn Brothers, and Smoke and Mirrors, and produced by DOOH.com.

Andrew Phipps-Newman, CEO and Founder, DOOH.com, said:
“The beauty of the BMW Mini execution is in its simplicity. Using Context’s own in-built weather triggers, linear creative is delivered to screen without the need for complicated dynamic deployments, enabling the client to enact a contextual DOOH activation in days rather than weeks and at a price point reflecting this. Context is very much the enabler of rapid and cost-effective DOOH deployments.”

Enjoy Rekorderlig whatever the weather with Dynamic DOOH

This May, Rekorderlig, Molson Coors’ premium cider brand, launches a nationwide dynamic digital out of home (DOOH) campaign. The campaign, which runs on multiple media owner networks in seven regions from 22nd May for two weeks, features weather reactive and regionalised copy to stimulate both on-trade and off-trade sales.

The campaign creative utilises DOOH.com’s Context system to deliver the regionalised weather reactive copy, that also combines day-of-week to cater for on and off-trade purchasing habits, for full motion screens and simpler time-based callouts for static DOOH sites. Introduced by Rekorderlig’s own weatherman, the creative advises the viewer of the upcoming weather conditions and draws from a creative matrix of over 130 messages all delivered dynamically and contextually.

The DOOH activity was conceived by Saatchi & Saatchi, and the execution was a collaborative effort between client agencies Zenith Optimedia and Kinetic Active, and produced by DOOH.com.

Andrew Phipps-Newman, CEO and Founder, DOOH.com, said:
“Molson Coors have really hit the ground running for their first DOOH campaign for Rekorderlig by combining different types of data feeds to deliver unique messaging from a vast creative matrix, painlessly. The Context system combines technology and best practice production techniques, together they simplify the delivery process guiding the client seamless through delivery to sign-off, allowing what would have been considered Dynamic files to be supplied to a Linear workflow”

Awards Season Begins

With the Cannes Lions awards a few weeks away the awards season has truly kicked off for 2017.

Last night DOOH was lucky enough to win two silver Creative Circle Awards for ‘Digital Poster’ & ‘Innovative Use of OOH’ for our #Tournamental campaign from last year with Kinetic and Pulse Creative.

We’ve also been nominated for the Outdoor Media Awards which take place on the 29th June. We’re nominated for:
The Innovation Award for:
Health Stop, One You, Public Health England – MEC / Clear Channel UK / DOOH.com
The Sun Tournamental, News UK – Pulse Creative / DOOH.com / Kinetic
The Creativity Award for:
Health Stop, One You, Public Health England – MEC / Clear Channel UK / DOOH.com
The Data Award for:
The Sun Tournamental, News UK – Pulse Creative / DOOH.com / Kinetic

B&Q Goes Dynamic

B&Q launched there latest summer advertising campaign last month. The campaign uses our dynamic platform; Context. It allows them to publish content based on the regional weather forecast for the weekend ahead and sales data. Each week the content is updated to reflect current B&Q offers.

DOOH.com worked on this campaign with Kinetic, MEC, WCRS, Five by Five and Ebiquity. The campaign is live on JCDecaux, Exterion, Clear Channel & Primesight.