#biggerissues wins a Cannes Lion – SILVER

The #BiggerIssues campaign for CALM and Lynx we worked on with TMW, Kinetic, Mindshare and W Communications won a Silver at Cannes Lions this week.

Everyone involved is extremely proud to have been part of such an amazing campaign with a message that is so important.

The #BiggerIssues campaign was launched to highlight male suicide. Every 2 hours a man ends their life. The campaign highlighted this on DOOH by updating headlines every two hours to reflect what was trending on social media and the fact that more people were talking about that rather than male suicide. The campaign went on to be talked about in Parliament and even got the attention of Prince William recently.

Speed Triggered Campaign for Jaguar

In our latest project with Kinetic Active we worked with creative agency Spark 44 and Jaguar to deliver relevant creative triggered by the speed of the traffic travelling through Euston Underpass (Outdoor Plus).

The creative referenced the specific speed of the current traffic to show off the Jaguar F-Pace to road users.

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Euro 2016 begins with The Sun

In Kinetic Active and DOOH.com’s latest collaboration we have teamed up with News UK’s in-house creative agency; Pulse to bring Euro 2016 to DOOH across the UK for The Sun.

With over 1000 screens across 7 media owners this is one of the largest dynamic campaigns of its kind. A team will regularly publish regional updates in anticipation of matches. Updates will increase during all matches of Euro 2016 to give people a special commentary on all the important match developments via DOOH.

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#BiggerIssues is an award winner (again)!

We are incredibly proud to have won a Brand Republic Award for Social Strategy for the Lynx CALM #Biggerissues campaign.

The campaign highlighted that a man kills himself every two hours. Lynx and CALM highlighted this by showing social media trending stories on DOOH across the UK and the fact that those stories were being talked about more than suicide. The campaign ran for two weeks and was updated regionally every two hours.

Special thanks to Lynx, CALM, Kinetic, TMW and Mindshare who we worked with to make this campaign a huge success.

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Brent Cross

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