DOOH.com helps runners over the finish line

Our latest project launched on Saturday on One Piccadilly with Kinetic and Abbott.

As one of the sponsors of the London Marathon Abbott wanted to congratulate runners by showing their names on one of London’s most iconic landmarks. Over two days names were displayed on One Piccadilly and captured using Hero™ to share with the runners on Monday via an Abbott website; piccadilly.abbott

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Brand Republic Digital Awards – Shortlisted

Two of our campaigns have been shortlisted for Brand Republic Digital Awards.

SOCIAL – Lynx CALM – #BIGGERISSUES

In the UK, a man under 45 takes his life every two hours.

But nobody talks about it.

Lynx has traditionally been seen as a relic of 90s “lad culture” and so needed a bold strategy to rebuild their credibility with UK guys. But rather than maturing into yet another bland grooming brand, Lynx was eager to retain its reputation for being outspoken.

CALM (Campaign Against Living Miserably) exists to prevent male suicide – the single biggest cause of death among men under 45 in the UK. The charity offers support to men feeling down, through a helpline and webchat. More broadly, CALM seeks to challenge a culture that prevents men seeking help when they need it. The main barrier to getting suicide on the public agenda is that it remains the ultimate taboo – nobody wants to talk about it.

In fact, on Social Media, people talk about everything except male suicide. So we used those trending topics to talk about the one thing no-one wanted to talk about.

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DIGITAL OUT OF HOME – Heathrow Express Comparison Generator

Heathrow is the busiest airport in Europe and the 3rd busiest in the world landing 74 million passengers in 2014 alone. Heathrow Express challenged DOOH.com to inform customers with contextually relevant information, to a multi-lingual audience, to prove that choosing the rail network is cheaper, faster and more reliable with the varying conditions of using the road network for your onward journey into central London. We also know that the three barriers to using HEX are – other modes are more direct, it’s expensive and not good value for money. The Comparison tackled all these issues head on!

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