Holding out for a Hero?

Working with The Drum, Storm and Clear Channel we dominated the iconic Piccadilly One screen throughout Ad Week. The Drum ran a poll via social media with the results shown live on screen accompanied by tweets.

We also showed off our new product ‘Hero™’. Hero allows you to complete the social media loop. A high resolution image of each tweet was taken and tweeted back to the originator so they could see themselves on screen. Hero resulted in over 90,000 additional impressions for The Drum.

DOOH

Why DOOH isn’t Ubiquitous yet?

In a little over five years digital out of home has exploded from being a small part of outdoor advertising to quite possibly the most important part of it’s future. Media owners are investing vast sums in dramatically increasing their digital estates everywhere across the out of home environment and the opportunity being generated for innovation and creativity is vast. Media agencies, creative agencies and brands are starting to clearly see the opportunity for everything from data driven dynamic campaigns to right time marketing and extraordinary campaigns integrating digital billboards and experiential. It’s almost as if a perfect storm has been created to finally empower brands to communicate and broadcast campaigns outdoor with the same level of relevance that has become so commonplace online.
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