In the approach to Christmas, and in order to cut through the clutter, Yves Saint Laurent and Kinetic approached DOOH.com to showcase the important connection between Black Opium and being stylish.
Everyone had a make over to achieve their ultimate look. This was then captured in the ultimate 'Rock Your Selfie' photo booth experience and signed in neon with their own personalised style statement. Each was moderated and published as part of the ad campaign (and on social media) to the surprise of those at London’s Victoria Station and Westfield London. A winner was announced every 30 minutes.