We worked with Oral B to make Piccadilly Circus smile for National Smile Month!​

Dynamic DOOH takes to a new level when Oral B uses in app advertising to pull tweets and images from throughout the UK, each with ‘crack a smile’ cartoon style lips, then dynamically served to One Piccadilly. Photos of One Piccadilly are then served back to the originator, closing the social media loop with our propitiatory system ‘Hero™’.