Working alongside ITV, Kinetic, Adam&Eve DDB and Ambient, DOOH.com produced an exciting and Innovative way of utilising technology to support Halifax’s latest campaign “Halifax Savers”. We created an interactive digital out of home game starring the Thunderbirds.
Using Meshh technology, players were invited to take command of Thunderbird 3 through their mobile device and embark on a ‘savings mission’ around the United Kingdom. The interactive game toured 6 of the UK’s biggest shopping malls bringing Halifax to the forefront of consumers’ minds in a fun and inventive way.
This highly successful campaign amassed 34 hours 17 mins of gameplay and had a total audience reach of 110,476 throughout its 9-day tour.
The campaign has been so successful that it will start another UK tour soon.