B&Q and in fact the DIY’s sectors first foray into Digital Out Of Home utilised the skills of Kinetic Active, Five by Five, Ebiquity, and DOOH.com to produce a long-running reactive campaign, something which was previously only thought possible in print. While we proved intelligent geo-targeted ad serving, led you to the nearest purchase point subsequently outperforming all other media channels.
Depending on both forecasts and actual weather conditions, this highly reactive campaign, served the right indoor or outdoor promotion at the right point in time to reflect consumer purchase decisions. These decisions, based on location, lead you to the nearest store with directions or to an on-line purchase.
The campaign runs for six months until September 2017.